Thursday, November 4, 2010

New Generation of Stars

There once was a time when super bands existed and ruled the air waves. Bands like the Beatles and Led Zeppelin sold millions of albums and sold out arenas all over the world. From Elvis Presley all they way to Metallica, throughout the 20th century there were plenty of artists who reached this extreme level of international  fame and success.

But in this new age of technology and rapid communication, the era of super bands has come to a close and has been replaced. Replaced by whom you ask? Replaced by music lovers like you and me!

The social networking site myspace, before it was bombarded with individual pages, was originally created for bands and artists to present their music to the masses for free. It allowed easy access to their music, gave background information, and displayed upcoming gigs which allowed people to hear bands and see them like never before. Myspace allowed bands to reach the public without the backing of a record label. Eventually, it would be taken over by everyday people and used for personal reasons. Myspace, even though it is considered prehistoric in the realm of social media, is still an important part of exposing your band and absolutely necessary if you plan to make any musical connections.

Everyday there new breakthroughs in music technology. We can sit in our rooms and create beats with our cell phones. No longer do we need big-time music producers to create hits. Easy to use software programs like Fruity Loops allow people to sample, loop, and produce their own hits. Mike Posner wrote and recorded his smash hit "You Think You're Cooler Than Me" in his dorm room at Duke University. Now add these easy to use computer programs with a medium like Myspace and anybody, as long as they write a good song, can create a hit and have people all over the world dancing.

Using social media to help young artists promote their music will continue to grow and evolve, just like the technology used to create music. It will become easier to make your beats and share it with the world. The following song was written, recorded, and produced in his bedroom.

3 comments:

  1. This couldn't be further be further from the truth. I've been using Myspace as a social medium for my music for years. Its just sad that Myspace is considered outdated cause It makes it harder to be seen as an artist now that people don't really log on anymore. Facebook has a function that allows you to put your music on there but it's no where near as effective as Myspace's interface. Hopefully they'll come up with something to continue the growth and access to artists you otherwise wouldn't have been able to get in contact with.

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  2. Clyde, he's not saying MySpace is obsolete... just the producers and promoters in which it tried to advertise to. He's saying that technology is so advanced these days that going to a "studio" is as easy as sitting in your room and pressing buttons, rather than physically going to a studio for a "professional" sound.

    Lance I love this outtake on the new generation of music. The only problem I have with this is that so many people get so technology savvy that just about anybody can make a song. This makes the industry murky with nonsense that people love to bob their head to because it is "catchy". Nonetheless, I've seen a very talented girl in Korea I believe that turned 4 iphones into a complete studio and played Lady Gaga's Poker Face on it. Crazy what people can do these days!

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  3. In a way, I'm glad to see that this happeneing. The Music Industry has been exposed in a way that the people can see it for what it is. And what it is amounts to BS!!! I'm glad to see that artists can make demos themselves without having to jump through major recording company "hoops." They can make their "brand" their way and shop their demo their way and who they want to shop it to. As an aspiring guitar player, this article caught my attention!!! Now, where can a brother get that FROOTY LOOP program??!! PLEASE advise!!!

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